5 reasons why lash fans trust this growth serum

With so many lash enhancement options out there—including non-prescription serums or extensions—it can be difficult to decide if Latisse (bimatoprost) is worth exploring.

1. It's FDA-approved.

Latisse is the first and only FDA-approved prescription lash growth treatment.

2. It’s clinically proven.

At the end of 16-week clinical trials, lashes were an average of 25% longer, 106% fuller, and 18% darker.

3. It fits into any routine.

You only need to apply it once a day (or night) as directed to see results in as little as 8 weeks, with full results seen at 16 weeks.

4. It’s convenient.

Skip the waiting room: Through a free online visit, you’ll connect with a US-licensed healthcare provider. If prescribed, your Latisse will be sent to your door with free, fast shipping.

5. It comes with ongoing support.

Ro offers free and unlimited follow-ups with your provider throughout your lash growth journey—so you can send over any questions, concerns, or reviews.

Important safety information

What you should know before taking Latisse.

See Latisse love in action

These testimonials were submitted by verified Ro members who were prescribed Latisse. The members were compensated and received their treatment at no cost for offering their photos and testimonials
  • “I haven’t been this happy with my lashes since they were fake”

    Kaleigh, Ro Derm member

  • "This has become a regular part of my nightly skincare routine"

    Khloe, Ro Derm member

  • “What I really love about Latisse is that it’s super convenient”

    Benedicta, Ro Derm member

  • “My lashes have never naturally looked like this ever in my life”

    Sierra, Ro Derm member


Rx Requires prescription through online visit with a US-licensed healthcare practitioner

Happy woman holding Latisse

Get $25 off 5mL on 1st order

Latisse 5mL Rx
Starting at $134*

  • Free online visit

  • 3-month supply (140 applicators included)

  • Free 2–day shipping

  • Effectively $45/month

Get Latisse

*Shipped & billed quarterly. $25 off your first order. Normally $159.

woman holding Latisse

Get $11 off 3mL on 1st order

Latisse 3mL Rx
Starting at $99*

  • Free online visit

  • 1-month supply (70 applicators included)

  • Free 2–day shipping

Get Latisse

*Shipped & billed monthly. $11 off your first order. Normally $110.

Getting started

How it works

Free visit

Complete an online visit and connect with a US‑licensed healthcare provider.

Free shipping

If prescribed, your treatment will be sent with free shipping.

Free and unlimited follow-ups

Send your provider a message any time to discuss updating your treatment, side effects, or any other questions or concerns.

Why Ro

Ro provides dermatologist-backed offerings from the comfort of your own phone. With Ro, you’ll get the support you need to live a healthy and confident life.


Have a question not listed here? Reach out to our care team and we’ll be happy to help. To connect with a care representative, email us at [email protected].

Latisse (bimatoprost solution 0.03%) is an FDA-approved treatment to grow eyelashes for people with inadequate or not enough lashes. Latisse is clinically-proven to make eyelashes longer, thicker, and darker.

Latisse is not appropriate for everyone. To learn more about who should not use Latisse and the side effects that it may cause, please see the FAQ below regarding side effects and the important safety information for Latisse.

Latisse should be used at night after washing your face, removing makeup and contacts if you wear them. Apply one drop of Latisse to an applicator. Brush the applicator along the skin of the upper eyelid, where the skin meets the eyelashes. Blot away any excess liquid to avoid liquid running onto your cheek. Use one applicator for each eye and throw away after use. Only apply at the base of the upper lashes. If you have any questions about your medication, once prescribed, please contact your provider.

Common side effects include itchy and red eyes. Hair may grow outside the treatment area, especially if the medication is applied directly to the eye or the lower eyelid. Latisse may cause brown darkening of the colored part (iris) of your eye which is likely permanent and occurred in less than 4% of patients in the Latisse clinical trial. Latisse may also cause eyelid skin darkening which may be reversible. If Latisse is discontinued, lashes gradually return to the previous appearance. For a complete list of interactions and potential side effects, please read the important safety information.

Yes, our prescriptions are brand-name Latisse (bimatoprost solution 0.03%) and purchased directly from the manufacturer, Allergan.

Eyelashes will not grow overnight. It will take 16 weeks (4 months) to see the full effect of Latisse. Most patients report an increase in eyelash length at 4 weeks. Increased darkness and fullness are typically seen at week 8. Continuing with the treatment past week 8 usually results in longer, fuller, thicker, and darker eyelashes.