Want to grow your eyelashes but don’t know where to start?  You’re not alone 

With so many lash enhancement options out there—including non-prescription serums or extensions—it can be difficult to decide if a prescription treatment is worth exploring.

4 skeptics try Latisse to grow eyelashes and this is what happened:

  • "Don't walk, run to your laptop to order.

    I'm naturally pessimistic, so when I heard about Latisse, I thought it was one more scam product among many. I would urge anyone who is thinking about trying this product not to walk but run to their laptop."

  • "After three months, I was a total believer.

    I had tried other products promising longer, thicker lashes with great disappointment. I had some doubts when I first started using Latisse. But after a month of using it, I could see a difference. After three months, I was a total believer. I have a thyroid condition, and my lashes had become sparse and short. Now my lashes are longer, darker, and fuller. It makes me so happy and confident."

  • "Now I'm in the maintenance phase.

    I was skeptical at first but said, hey, it can't hurt. After about 6 weeks, I've seen big improvements. Now I'm in the maintenance phase, and my lashes are longer and stronger. Highly recommend it."

  • "After chemo, I thought good eyelashes were a thing of the past.

    This works very well. After going through chemo and losing hair, I thought good eyelashes were a thing of the past. Boy, was I wrong! I now have nice full lashes again … thank you, thank you!"

Ro member growing eyelashes after treatment; Week 0: short and thin eyelashes; Week 16: longer and fuller eyelashes
Ro member growing eyelashes after treatment; Week 0: short and thin eyelashes; Week 16: longer and fuller eyelashes

Why Latisse?

It's the first and only FDA-approved eyelash growth serum that's clinically proven to make eyelashes longer, thicker and darker.

Your timeline

Lash growth takes time, so here’s what to expect and when:

Share your health history and lash growth goals with Ro-affiliated provider.

With daily use, patients typically start to see an increase in lash length at this time.

Patients see longer, fuller, darker lashes with consistent use.

At this point, patients’ lashes usually reach their full (pun intended) potential.


Rx Requires prescription through online visit with a US-licensed healthcare practitioner

Happy woman holding Latisse

Get $25 off 5mL on 1st order

Latisse 5mL Rx
Starting at $134*

  • Free online visit

  • 3-month supply (140 applicators included)

  • Free 2–day shipping

  • Effectively $45/month

Get Latisse

*Shipped & billed quarterly. $25 off your first order. Normally $159.

woman holding Latisse

Get $11 off 3mL on 1st order

Latisse 3mL Rx
Starting at $99*

  • Free online visit

  • 1-month supply (70 applicators included)

  • Free 2–day shipping

Get Latisse

*Shipped & billed monthly. $11 off your first order. Normally $110.

Getting started

How it works

Free visit

Complete an online visit and connect with a US‑licensed healthcare provider.

Free shipping

If prescribed, your treatment will be sent with free shipping.

Free and unlimited follow-ups

Send your provider a message any time to discuss updating your treatment, side effects, or any other questions or concerns.

Why Ro

Ro provides dermatologist-backed offerings from the comfort of your own phone. With Ro, you’ll get the support you need to live a healthy and confident life.

Important safety information

What you should know before taking Latisse.


Have a question not listed here? Reach out to our care team and we’ll be happy to help. To connect with a care representative, email us at [email protected].

Latisse (bimatoprost solution 0.03%) is an FDA-approved treatment to grow eyelashes for people with inadequate or not enough lashes. Latisse is clinically-proven to make eyelashes longer, thicker, and darker.

Latisse is not appropriate for everyone. To learn more about who should not use Latisse and the side effects that it may cause, please see the FAQ below regarding side effects and the important safety information for Latisse.

Latisse should be used at night after washing your face, removing makeup and contacts if you wear them. Apply one drop of Latisse to an applicator. Brush the applicator along the skin of the upper eyelid, where the skin meets the eyelashes. Blot away any excess liquid to avoid liquid running onto your cheek. Use one applicator for each eye and throw away after use. Only apply at the base of the upper lashes. If you have any questions about your medication, once prescribed, please contact your provider.

Common side effects include itchy and red eyes. Hair may grow outside the treatment area, especially if the medication is applied directly to the eye or the lower eyelid. Latisse may cause brown darkening of the colored part (iris) of your eye which is likely permanent and occurred in less than 4% of patients in the Latisse clinical trial. Latisse may also cause eyelid skin darkening which may be reversible. If Latisse is discontinued, lashes gradually return to the previous appearance. For a complete list of interactions and potential side effects, please read the important safety information.

Yes, our prescriptions are brand-name Latisse (bimatoprost solution 0.03%) and purchased directly from the manufacturer, Allergan.

Eyelashes will not grow overnight. It will take 16 weeks (4 months) to see the full effect of Latisse. Most patients report an increase in eyelash length at 4 weeks. Increased darkness and fullness are typically seen at week 8. Continuing with the treatment past week 8 usually results in longer, fuller, thicker, and darker eyelashes.