Here's what we'll cover
Here's what we'll cover
We’re thrilled to welcome Charles Barkley as a Ro GLP-1 ambassador. This partnership is so much more than an advertising campaign — it’s rooted in Charles’ personal experience and the beginning of an important conversation that he can uniquely lead. Here are four reasons we’re proud to be working together:
1. Charles’ story is both deeply personal — and far too common
Charles is no stranger to the power of GLP-1s. When he first started taking a GLP-1 medication, he lost nearly 50 pounds. But like millions of Americans, Charles ran into a frustrating reality: it’s hard to stick with treatment if you can’t consistently access it. He eventually had to stop — and regained much of the weight. Now, Charles is restarting his journey with Ro, drawn to the simplicity of our patient experience: access to medication, support from medical providers, and technology that removes the hoops and headaches of traditional care.
“I know GLP-1s work — I’ve seen it for myself,” said Charles. “The hard part was getting the medication when I needed it. That’s where Ro comes in — they make it easy. I don’t have to jump through hoops — I know my treatment is handled.”
One key reason Charles chose Ro this time? Our unique integration with LillyDirect, which gives him seamless access to authentic Zepbound vials without ever leaving the Ro app — solving the challenges that derailed his first go-round. With Ro, he can now feel confident that he’ll consistently have the treatment and support he needs to achieve his health goals.
2. He wants to remove the stigma around GLP-1s
Charles knows that taking one of these medications isn’t “cheating” — it’s science. It’s medicine. And it works.
Hear it in Chuck’s own words:
He’s passionate about helping people understand that GLP-1s aren’t a shortcut or quick fix — they’re proven tools that give people the chance to take control and dramatically improve their health. Charles will continue to help break down the stigma and encourage others to feel confident, not ashamed, about using GLP-1s as part of their health journey.
He’s sharing his story, out loud and on TV, so that others can be comfortable in theirs.
3. He’s unapologetically himself — and that’s exactly the point
Chuck will always be Chuck. The ad campaign we created together doesn’t try to make him into something he’s not. He’s not playing a character. He’s just Chuck — riffing, interrupting, joking, and being the larger-than-life personality people know and love.
After all, as our campaign implies, we can help Chuck lose weight — but we definitely can’t help him lose his big mouth.
4. He cares about health equity and access — and he’s ready to use his voice
Beyond the campaign, we’re excited to explore future opportunities with Charles and his new production company, Round Mound Media — including ways to spotlight obesity education, share real stories, and reach more people who could benefit from treatment.
“This isn’t just about me,” Charles said. “It’s about making sure regular folks have real tools to take control of their health and start feeling better.”
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These are just four of the reasons we’re proud to partner with Charles – but there are many more. He’s using his own story to start bigger conversations, not afraid to take charge of his health after a setback, all while helping others do the same.
Stay tuned to follow his weight loss journey with Ro — we couldn’t be more excited for what’s ahead.
To learn more about important safety information, visit: https://ro.co/safety-info/zepbound.
