Here's what we'll cover
Here's what we'll cover
We’re proud to share that Serena Williams, 23-time Grand Slam champion, four-time Olympic gold medalist, and one of the most decorated athletes in history, is not only a Ro patient but is also our newest celebrity ambassador!
Serena's weight loss journey wasn't easy after having kids. This was a deeply personal experience out of the public eye. She trained hard and ate well but her body still didn’t respond the way it used to. She joined Ro to pair her hard work and discipline with effective medication and support.
Here are a few reasons why Serena is the perfect ambassador for Ro:
She’s proof that weight loss is about biology, not willpower
There are few, if any, people in the world with more willpower than Serena Williams. Serena’s story is a reminder that weight loss isn’t simply about trying harder. It’s about understanding what your body needs. Even with decades of elite-level training under her belt, Serena’s body needed more support. Serena has never taken shortcuts in her career, and this was no different. Instead, she chose to pair her hard work with science to reach her health goals. Serena says that since getting treatment through Ro, she has more confidence and less knee pain. She’s currently training for a half marathon and can't believe how much better her joints feel while running.
She’s a real Ro patient
Serena chose Ro so she could have access to care at any time. As a busy working mom who’s often traveling, Serena has demands on her body, life, and schedule. That’s something so many people can relate to. Ro makes it convenient for Serena to ask her care team questions, log her weight loss, get information about her treatment plan, and ship her medication refills when and where she needs them. Anyone who receives a GLP-1 prescription from Ro is clinically eligible for the medication.
She’s normalizing GLP-1s
Serena knows people may be surprised to learn that she would use a GLP-1, and that’s exactly why she wants to share her personal journey. By going public as a real Ro patient on a GLP-1, Serena is:
Reshaping the conversation around weight loss and medications
Redefining what it means to be strong because there’s strength in taking control of your health
Normalizing GLP-1s as a tool for achieving your health goals, for those who are eligible
Serena knows that in order to be the best you can possibly be, you have to use the most effective tools at your disposal to reach your goals. In tennis, that looks like using the best equipment and training with the most knowledgeable coaches available. When it came to her health goals, it meant choosing Ro. Taking care of your health—whether through diet, exercise, medication, or all of the above—is something to be proud of. Data from patients on Ro’s platform shows that when people have the tools they need, the results can be lifechanging. Ro patients experienced myriad health benefits after a year on treatment—beyond just losing weight:
On average people saw 15.8% weight loss
More than half of those who had high cholesterol saw improved levels*
3 in 4 reverted to normal triglycerides from having high triglycerides*
82% who had elevated HbA1c levels reverted to a healthy blood sugar range
She’s using her voice to empower others
Serena knows firsthand how hard it is when you’re doing all the “right” things and still struggling to see results. We hope that sharing Serena’s story can inspire others and reduce the stigma that surrounds these medications. Her message is simple: everyone deserves access to the treatment and support they need to feel their best.
Ro is always fighting for patients—making it easier and more affordable to access the most effective treatments available. With the Ro Insurance Checker, anyone can verify their benefits coverage for free and find out which GLP-1 medications are covered by their insurance. If they’re not covered, Ro also offers access to branded GLP-1 options at the manufacturer’s discounted self-pay pricing.
This partnership is more than just a campaign; it’s a platform for conversation. One that acknowledges the real challenges people face on their health journeys, and the power of care that meets them where they are. Stay tuned for more on Serena’s journey with Ro. We’re honored to be Serena’s care partner and proud to stand alongside her as we help more patients achieve their goals.
*Improvements in these measures were seen in clinical trials, although not FDA-approved to treat high cholesterol or blood pressure.
Important Safety Information: See Important Safety Information about GLP–1 medications, including Boxed Warning, at ro.co/safety-info/glp1
Disclosure: Serena's husband is an investor in Ro and serves on its board.
